We're Under Renovation

Mission: Redefining urban street fashion through original bold designs, authentic stories and exclusive drops. Honoring CULTURE, COMMUNITY and CREATIVITY. 

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A declaration of transformation, grind and unapologetic authenticity. 

The Brand was born from the lived experience of Larry Nick, a Harlem native who turned his Hustle from the streets and pivoted into the street wear space. He took all the game he learned as a WALL STREET stock broker, stitching it into every garment he designs. 

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Growing up in the late 90’s and the early 2000’s Larry faced the harsh realities of Harlem’s streets, from systemic injustice to the lure of fast money. After losing his brothers and close friends to violence, and avoiding jail time as a teen he knew he had to break the cycle. 

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While on a trip to Vegas he discovered a talent he never took serious until a stranger in Vegas saw him sketching designs and writing Brand concepts. That stranger offered to pay him for the design. ​​